Benefits of Billboards

At Meadow Outdoor Advertising, we are passionate about the impact and effectiveness of local billboard advertising and digital billboards. As a leader in the billboard industry in the Pacific Northwest, we understand the immense benefits that outdoor advertising brings to businesses and organizations. With the launch of this category on our new blog, "Benefits of Billboards," we aim to shed light on the advantages and statistics that make outdoor advertising a valuable marketing strategy.

In our quest to be the “best little billboard company in the world”,  Meadow Outdoor Advertising is committed to serving you and making sure all of our clients have an outstanding experience.

Like most industries, advertising has its own lingo that may need to be explained to appreciate and apply. Common advertising words for all advertising mediums are “reach” and “frequency”, but how are they measured and what is the difference between them?

Digital billboards are all about the flexibility to display multiple messages and efficiently share more or changing information! Meadow can help our clients leverage the scheduling technology of our digital screens to upload dynamic content and control when and which messages are displayed.

One of the biggest benefits of billboards is their ability to create dominance in the advertising space. This is true of individual billboards but can be amplified with a larger billboard campaign!

The answer is, like most things, it depends. The average cost for billboards in the U.S. will vary from state to state. Billboards in New York will be far higher than in Idaho. However, a ballpark estimate for billboards in the Pacific Northwest is between a few hundred to several thousand dollars per month. The price all depends on key factors that indicate how many people will likely see that billboard display on a daily basis. As a rule, the more people that see a billboard the more value it has to advertisers.